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Focus groups and telefocus
Focus groups are half-structured group interviews, which are generally used to verify the opinion of the target population as regards different topics, current issues, products, advertisements etc. Telefocus is a form of a focus group carried out through the teleconference. In particular, telefocus is suitable for interviewing groups of people which are difficult to reach and would otherwise unlikely gather in the same place at the same time
Offer?
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Mystery shopper is a renowned observational method in market research, which gives our client an insight into the quality of customer operations at individual points of sale.
A special customised offer for pharmacists.
Focus groups are half-structured group interviews, which are generally used to verify the opinion of the target population.
