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Mystery shopper
Mystery shopper is a renowned observational method in market research, which gives our client an insight into the quality of customer operations at individual points of sale. It is an extremely efficient and popular marketing tool aimed at adapting the offer to the market requirements and raising the level of service and offer, which indirectly reinforces customer satisfaction and improves the competitive edge.
This is a continuous research where the permanent sample (the same persons) makes up the population under examination. The general population panel allows you to measure the effectiveness of advertisements and the satisfaction with your services and products, provides you with up-to-date competitive comparison etc.
Reasons:
- insight into the staff-customer relations showing the employees the significance of a professional relation to customers;
- detecting the shortcomings in your offer and service in order to define the possibilities for their elimination, thereby improving the staff-customers relations;
- stimulating your staff to continue improving the quality of customer operations;
- reinforcing customer satisfaction;
- ongoing competitive comparisons with the aim of improving your competitive edge;
- measuring the impact of product placing, opening hours and advertising on the customers and sales.
What is »mystery shopping«?
Mystery shopper is a renowned observational method in market research, which gives our client an insight into the quality of customer operations at individual points of sale. It is an extremely efficient and popular marketing tool aimed at adapting the offer to the market requirements and raising the level of service and offer, which indirectly reinforces customer satisfaction and improves the competitive edge.
Implementation:
Such research carefully models on a real purchasing situation, for which data is obtained by our professionally trained staff who act as mystery shoppers playing the role of a real customer according to a previously set scenario. We get in touch with companies per post, through the Internet or in person, and after the task has been completed fill out an assessment form, which has been drafted in accordance with our client’s requirements, expectations and objectives.
After the mystery shopping has been completed, we draw up a report for our client, in which we analyse the feedback and help improve their services and long-term commercial success.
Offer?
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[vc_button text=”Read more” type=”primary” outlined=”” size=”small” align=”center” target=”” url=”https://www.lineamedia.si/trzne-raziskave-za-farmacevte/”][/vc_tab][vc_tab active=”” no_indents=”” title=”Focus groups and telefocus” tab_id=”1436344788853-2-7″][vc_single_image image=”4479″ img_size=”full” img_link_large=”” img_link_new_tab=””]
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Mystery shopper is a renowned observational method in market research, which gives our client an insight into the quality of customer operations at individual points of sale.
A special customised offer for pharmacists.
Focus groups are half-structured group interviews, which are generally used to verify the opinion of the target population.
