Telefocus is a form of focus group conducted via teleconference.

Focus groups and telefocus

Focus groups are semi-structured group interviews that are usually used to gauge the opinion of the target population on various topics, current issues, products, advertisements, etc. Telefocus is a form of focus group conducted via teleconference. Telefocus is particularly suitable for interviewing groups of hard-to-reach populations that would otherwise have difficulty gathering at a specific location at a specific time.

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The research provides the client with insight into the quality of customer service at individual points of sale.

Telefokus je še posebej primeren za intervjuvanje skupin težje dosegljivih populacij, ki bi se sicer težko zbrale na določeni lokaciji ob določenem času.